Topic
Brands.
The Gists about brands and shops: the product, the pitch and the business underneath. Pick one and see what is actually being sold.
Every Gist in Brands, newest firstSearch all the Gists
National ExpressThe bad parts make the good cheap.
PoundlandThe Freddo of shops.
HMVNostalgia does not pay the rent.
Ticket toutsThe line above the venue.
AO and JessopsSame camera, three payments.
David BeckhamThe football was the research.
Our HousePaying for the village.
HalfordsHanding credit to the weather.
Nuisance CallsThe best sales list in the country.
SpecsaversHalf goes to whoever could walk out.
DecathlonTurn him away and he becomes a rival.
ConsultingCover is the product.
Karen MillenThe name without the shop.
FranchisingOwn everything, control nothing.
Harvey NicholsSomebody has to say it's over.
Richer SoundsCare is the product.
ArgosThe ritual was the product.
Ray-BanCool is a tradable asset.
ConverseThe best thing to do was nothing.
Greeting cardsPaper as proof of effort.
Car boot salesTwo quid for a maybe.
YamahaPropellers to pianos.
PepsiLost the cola war, won the aisle.
WegovyThe NHS went private.
ClarksReggae did the advertising.
CrayolaGet them at five, charge them at 35.
RaphaThe pioneer pays for everyone's education.
Play-DohOwn the part that does nothing.
AdvertsMeasured to death.
TopshopGrow up with your fans.
ToyotaKnow when to break the rule.
BrixtonThe place is yours, the name isn't.
Big Green EggThe price is the marketing.
Russell & BromleyThe fame was the problem.
Corner ShopsNow they have to compete with the sky.
Jaguar Land RoverTwo wars it wasn't built to fight.
BoschSuppliers die first.
WHSmithThe name was the business.
Air FryersConfidence is the product.
DisneylandMake the baseline worse.
M&SThe trifle sells the blazer.
MoonpigForgetting is forgivable. Choosing isn't.
Claire'sA rescue is a bargain.
PrimarkLast to the revolution.
NespressoIgnorance is the margin.
TK MaxxThe engineered bargain.
FenderPast the sore fingers.
AllbirdsValues aren't a product.
BarbourNever trying to be anything else.
LegoEffort is unacceptable.
ASOSSelling the decision.
SupremeSelling the gap.
Guinness World RecordsBuilt to keep you drinking.
LululemonGym kit, everywhere.
John LewisSay it, then pay for it.
IKEAThe effort is the product.
AgaGloriously inefficient.
PatagoniaNot wanting your money.
LegoAdults only.
Calvin KleinPrivate quality.
eBayBuying what's left.
Ben and Jerry'sYou can't sell your values.
Valentine's DayThe $29 billion obligation.
CostcoThe win-win.
BirkenstockPatience over innovation.
Le CreusetAddictive durability.
YetiStatus dressed as utility.
VintedAn exit plan for everything.
British AirwaysThe missing pride.
WorkwearOpting out of performance.
OmazeGenerosity as a product.
OcadoIt trained its own replacement.
NikeFrom hype to hard choices.
BootsCompetition did this.
DysonSame capability, new problems.
WHSmithWhere you have to be.
DisneyThe magic is the portfolio.
Campbell'sThe leak that soured the soup.
TeslaDiscount a premium and it stops being one.
SkimsMomentum is the product.
M&SCompetence is the new status.
CazooA billboard can't fix the maths.
CrocsCringe, then cool, then cash.
SephoraTen-year-olds are the new customers.
Claire'sNostalgia doesn't pay the rent.
ZippoThe guarantee is the advert.
TescoSame loaf, different price.
TopicMore Gists in Food and drink
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