Lego Ready. Effort is unacceptable.
Lego has announced Lego Ready, a premium line of fully assembled sets. No instructions, no building. It's the least they could do. It is also an April Fool.
THE GIST ON LEGO: "Finally"
What is Lego Ready?
Lego has just announced its latest product, Lego Ready: a premium new line of fully assembled sets. No instructions, no building required. Just ready, out of the box. Frankly, it's the least they could do.
Why now?
Every Lego set has a picture on the box of exactly what you're getting. That's the deal. Then you open the box and it's in bits. Someone internally who deserves a raise finally asked: does anyone actually enjoy doing this? Let's be honest, no one likes building Lego. It's confusing and the bits are too small.
What have we put up with?
For 70 years we've been taken for a ride. You paid for it, took it home and sat on the floor. Your back ached, you lost bits in the carpet, you stood on it barefoot, and you started crying. Lego has finally done the right thing.
Does it apply elsewhere?
Once you see it, you can't unsee it. Why do we build our own flat-pack furniture? Why buy a gym membership and then have to do the exercise? Why pay for glasses and still have to use your own eyes?
Lego Ready is the first product to be completely honest about something every company knows but won't say: having to put effort in is completely unacceptable. If Lego can admit it, IKEA is running out of excuses.
Is the building the best bit of Lego?
Your take. One tap, then see how everyone else voted.
Quick answers
What is Lego Ready?
A joke product line of fully assembled Lego sets, announced for April Fool's Day.
What is the joke?
That nobody enjoys building Lego, and that effort is unacceptable in every product.
Which other companies does Huw tease?
IKEA, with its flat-pack furniture, and gyms.
See you on the next one.
What should the next one be? Suggest a topic for Huw to explain
The conversation
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