Go beyond The Gist.

One familiar subject a week, taken apart until it makes sense. You own a piece of SpaceX and nobody asked you. Your concert ticket is priced wrong on purpose. The clock on your phone is a subscription. Every Friday, one familiar subject, taken apart until it makes sense.

Latest issue No. 32

The Price

A cabin full of bankers who couldn't name their own fare, a £6,636 return that sold better for it, and a fallacy named after the wrong half. Read this issue

Earlier issues

  1. No. 31

    The Treaty

    Concorde pt: 1
  2. No. 30

    The Millennium Dome

    Pt. 2: The Promise
  3. No. 29

    The Millennium Dome

    Pt.1: The Deal
  4. No. 28

    Yes, Chef!

    How Record Sales Lost Gordon Ramsay £5.8m
  5. No. 27

    Face Value

    How Touts Farm the Money Artists Refuse to Take
  6. No. 26

    Phoenix From The Ashes

    Inside Britain's Fake Record Factory
  7. No. 25

    The Pylon

    Why Britain Pays the Wind to Stop Blowing
  8. No. 24

    The Brick

    Why the Rich Are Taking Screens Away
  9. No. 23

    Mean Time

    How the Time Became Something You Pay For
  10. No. 22

    Be Your Own Boss

    Vodafone and the Truth About Franchising
  11. No. 21

    The Haystack

    How SpaceX Got Into Your Pension
  12. No. 20

    The Gift Horse

    Why Love Is the One Thing Money Cannot Buy
  13. No. 19

    The Absence of Noise

    Julian Richer and Richer Sounds
  14. No. 18

    The Carousel

    Car Finance and the Death of Arrival
  15. No. 17

    Pottersville

    The Britain We Repaired Instead of Building
  16. No. 16

    The Ren

    Jo Malone, Tom Ford and the Price of a Name
  17. No. 15

    Qarth: The Queen of Cities

    And the Wall Around Work
  18. No. 14

    Renascentia Secunda

    The Death of the Ten Blue Links
  19. No. 13

    The Geese

    Who Owns the Name of the Place You're From?
  20. No. 12

    The Rubber Matting

    The Cost of Never Being Blamed
  21. No. 11

    The Rattling Stick

    Why Nobody Remembers Adverts Anymore
  22. No. 10

    The Jangling of the Coins

    What an Auction Actually Sells
  23. No. 9

    What's Behind You Doesn't Matter

    Ferrari After the Engine
  24. No. 8

    Them's The Brakes

    The Invisible Collapse Underneath the Car You Drive
  25. No. 7

    Whatever Happened to Gary Cooper?

    Why TV's Golden Age Ended
  26. No. 6

    Mummy, I'd Like A Word With You If You Don't Mind

    Disney's Lost Vision
  27. No. 5

    For the Love of God

    What Vanishes When Everyone Can Have One
  28. No. 4

    The Price Of Bread

    How Tesco Turned Your Weekly Shop Into a Data Operation
  29. No. 3

    Selling The Family Silver

    London's Iconic Restaurants
  30. No. 2

    Would Free Bird Get Made Today?

    Streaming killed the business model that gave us Free Bird, and why an AI band with 1.4 million listeners is the logical consequence.
  31. No. 1

    Let The Jacket Do The Talking

    One jacket. Different rungs. Same rain.

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