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The everyday, explainedBy Huw Allen

Vinted. An exit plan for everything.

Vinted has made second hand feel normal, and that is changing how we all shop.

THE GIST ON VINTED: "Vinted and the Exit Plan"

Thumbnail for The Gist on Vinted, titled "Vinted and the Exit Plan".

Watch "Vinted and the Exit Plan": The Gist on Vinted.

How did second hand become the default?

A few years ago, buying used was the last resort. Now more of us are on Vinted because it's easy, cheap and low effort. Once enough people do it, there's a critical mass and it becomes the default place where stuff moves fast. Sellers list more, buyers check more.

What does an exit plan do?

Vinted gives you an exit plan, a real shift in how we commit to what we buy. If it doesn't work out, I'll stick it on Vinted. That makes spending feel safer, and pulls money away from full price retailers, because new is now competing with barely worn for half the price.

What should you ask before you buy?

Would I still buy this if I couldn't resell it? And if I knew I could get it on Vinted next week for half the price, would I wait? If the answer is no, you're paying too much.

When resale becomes the first port of call, it rewires the market. Brands lose control of their pricing and the middleman ends up with all the power without making anything.

Do you check resale value before you buy?

Your take. One tap, then see how everyone else voted.

Quick answers

Why does Vinted make spending feel safer?

Because you can resell what you do not want.

What two questions should you ask before buying?

Would I still buy this if I couldn't resell it? And would I wait if I could get it on Vinted next week for half the price?

Who gains power from resale?

The middleman, while brands lose control of their pricing.

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