Topic
Luxury.
The Gists about luxury and status: watches, fashion houses, supercars and private clubs. Each one looks past the price tag at what you are really buying.
Every Gist in Luxury, newest firstSearch all the Gists
LindtLiterally luxury.
Audemars PiguetPolishing the glass.
FerrariDrawn for a future nobody could see.
Saint LaurentGood enough won.
Tom FordThe name was the product.
SteinwayThe piano you never touch.
The NedDiscretion was the product.
ShowjumpingSponsor, rider, customer.
TiffanyFrom hope to evidence.
La MarzoccoThe pro version sells.
Fortnum & MasonSelling loyalty back to you.
Christie'sThe auction was already sold.
GucciRenting an audience.
PaganiThe customer never leaves.
RolexNo heirs, no pressure.
De BeersScarcity was the diamond.
Golden GooseThe operator is the asset.
The IvyWho sits at the table.
Molton BrownIn the right rooms.
PorscheThe 5 billion lesson.
Rolls-RoyceThe adjective.
CartierFaking exclusivity.
HermesThe scarcity trap.
Luxury HotelsThe K economy.
AesopThe masters of unselling.
Louis VuittonJust another rung.
PandoraSolid to plated.
SaksThe middleman risk.
Soho HouseThe exclusivity paradox.
HandbagsStatus, honestly priced.
London members' clubsProximity is the scarce thing.
JellycatA luxury brand disguised as a toy.
Soho HouseExclusivity stopped being the flex.
FerrariExclusivity only works if it holds its value.
Aston MartinPedigree isn't protection.
DishoomLVMH wants a seat at the table.
WatchesRolex isn't a safe bet any more.
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