Nintendo. Joy still sells.
Nintendo made nearly £3 billion, its best in a decade, in a year the games industry struggled. Fun, not flash, wins.
THE GIST ON NINTENDO: "Nintendo Still Winning on Joy"
How is Nintendo doing?
Nintendo posted record profits in a year when the gaming industry is struggling. It made nearly £3 billion last year, its best in a decade.
The seven-year-old Switch is still selling like mad, and Zelda: Tears of the Kingdom became one of the fastest-selling games in history.
What is it doing differently?
While Sony and Microsoft chase realism, Nintendo is quietly dominating through simplicity: fun, not flash. It refuses to chase trends. No live service games, no subscriptions, no cinematic universes.
Instead it builds worlds people want to return to: joyful, familiar, human. It's not about the best tech or graphics. It's about the deepest connection.
What does it prove?
In an economy built on disruption, Nintendo proves the value of delight. Consistency beats chaos. Patience beats panic.
And while everyone else is selling innovation, nostalgia prints money.
Fun or realism: what matters more in a game?
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Quick answers
How much did Nintendo make?
Nearly £3 billion last year, its best in a decade.
What is Nintendo not doing?
Live service games, subscriptions or cinematic universes.
Why does it work?
It builds joyful, familiar worlds people want to return to, rather than chasing realism or the best graphics.
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