Disney. The magic isn't on the screen.
Disney's theme parks just hit record profits while streaming struggles. You can stream a Marvel movie anywhere, but you can only stand in front of Cinderella's castle in person.
THE GIST ON DISNEY: "Scarce, shared, tangible"
Where is Disney making its money?
Disney Plus has been losing billions as subscriber growth slows and costs stay high. The parks, meanwhile, are thriving.
Attendance is at record levels, ticket prices keep rising, and people are spending more on hotels, food and merch. The parks are carrying the company's profits.
Why do people pay more for parks?
In a world where digital content is infinite, people crave experiences that feel scarce, shared and tangible. You can stream a Marvel movie anywhere. You can only stand in front of Cinderella's castle once.
Is this just Disney?
No. As screens saturate our lives, live experiences are becoming a premium product, from concerts to theatre to sport. The value is moving away from solo digital consumption and back towards things you can only do in person.
Theme park day or streaming binge?
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Quick answers
Why are Disney's parks beating streaming?
Digital content is infinite, so people pay for experiences that feel scarce, shared and tangible.
Is the shift only about Disney?
No. Huw says live experiences from concerts to theatre to sport are becoming a premium product.
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