Ryanair. Hated, and winning.
Everyone loves to complain about Ryanair. It posted profits up over 40% anyway, and Huw reckons it may be Europe's most honest airline.
THE GIST ON RYANAIR: "Ryanair's Rise"
How are Ryanair's results?
Seriously strong. Profits are up over 40%, it carried over 100 million passengers in the last six months, and fares are up 12 to 13% on average. Other airlines are struggling with fuel costs, staff shortages and cancellations, while Ryanair fills planes and makes money at every stage of the journey.
Why is it winning?
The model hasn't changed: cheap tickets, packed flights and added extras at every stage. It's hated, and it's winning because of it. It has perfected zero glamour, zero promises and zero fluff. Just the lowest price, and the plane usually leaves on time.
People want holidays but they also want a deal. Flying Ryanair feels like beating the system, even when you end up paying for an extra bag, a seat and early boarding. The irony is that's how it makes its money.
What wins in a squeeze?
Value, clarity and reliability. When the cost of everything rises, economy options shine through. Premium airlines sell loyalty. Ryanair sells confidence: you'll get there, and it'll be cheap.
In a weird way, it's the most honest airline in Europe. Right now it's outperforming aspiration.
Would you fly Ryanair?
Your take. One tap, then see how everyone else voted.
Quick answers
How strong are Ryanair's results?
Profits up over 40%, over 100 million passengers in six months, and fares up 12 to 13% on average.
Why is the model working?
Cheap tickets, packed flights and added extras at every stage, with zero glamour and zero promises.
What does Huw call Ryanair?
In a weird way, the most honest airline in Europe.
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