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Sharp takes, deeper dives
The everyday, explainedBy Huw Allen

One year. Now it begins.

One year ago today, we started The Gist. Huw says thank you, and promises the second year goes up a gear.

THE GIST ON THE GIST: "One Year of The Gist"

Thumbnail for The Gist on The Gist, titled "One Year of The Gist".

Watch "One Year of The Gist": The Gist on The Gist.

What did the first year add up to?

One year ago today, we started The Gist. Since then, there have been 365 of them. There are 70,000 of you across the platforms, and we've amassed over 10 million views.

That was the easy part.

Why is year two the real test?

93% of all new businesses reach year one, but only half of those get to year five. This is where it really begins.

The first year of every business runs on things that aren't really the business at all: favours, savings, your mate's encouragement, and mainly just a determined determination not to quit. Ask me how I know.

What kept it going?

For me, it was mainly all of you. Your curiosity, your engagement, you sending it to someone and wondering why this man is confidently talking about anything.

And honestly, being stopped in the street by someone I didn't know, saying they watch me every morning on the internet, was not on my bingo card for 2026.

What has Huw learned?

The Gist has been hands down the best thing I've ever done. It proves to me that everything around us that we interact with is worth looking at, and that we care about it much more than we're led to believe. It's all there in everything, and all we need to do is look. That's the job.

So as the first year ends and the second begins, thank you for your time, for your support, and for being the reason I'm putting all of mine into this. The first year, you carried it. The second year, it's time to take it up a gear. Let's do this.

How do you mostly watch The Gist?

Your take. One tap, then see how everyone else voted.

Quick answers

How big was The Gist in its first year?

There were 365 Gists, 70,000 people across the platforms and over 10 million views.

Why does Huw say year two is where it begins?

He says 93% of new businesses reach year one but only half of those get to year five.

What has Huw learned from The Gist?

That everything around us is worth looking at, and that we care about it much more than we're led to believe.

See you on the next one.

What should the next one be? Suggest a topic for Huw to explain

The conversation

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