Everything is worth a closer look.

Sharp takes, deeper dives. Huw Allen on the everyday things you never think twice about, and what is really going on underneath.

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The everyday, explainedIndependent
UK media
By Huw Allen

Rice Krispies. Never running out has a price.

A quieter bowl of Rice Krispies opens a bigger question: what gets lost when a product can be made from anywhere? Huw traces the trade between a dependable supply and the particular thing you grew up with.

Rice Krispies: Snap, Crackle, Stop
Snap, Crackle, Stop

Huw describes Kellogg’s moving from grains of rice to a blend of rice and corn flour after poor harvests in Spain. The change reaches beyond the ingredients: the familiar snap, crackle and pop can change too.

The price of a world where nothing runs out is a world where nothing is from anywhere.

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Huw Allen, founder of The Gist, in a London cafe.
Being stopped in the street was not on the plan.
Gists in year one
365
followers across platforms
70,000
views
10 million+

365 Gists later.

One year ago, we started The Gist. Since then, there have been 365 of them. There are 70,000 of you across platforms, and we've amassed over 10 million views.

That was the easy part.

This is where it really begins.

The first year, you carried it. The second year, it's time to take it up a gear.

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